Inbound Marketing refers to marketing activities which bring in prospective customers, rather than outbound marketing, which relies on having to go out to gain prospects’ attention.

Outbound marketing, more often referred to as traditional marketing, is broken. Buyers are taking control. They are tuning out old-school marketing techniques that are impersonal and interruptive.

Instead of interrupting your buyers, inbound marketing relies on activities to attract them. Inbound marketing turns your website into a magnet, drawing prospective customers to you. Create content, optimizing it for search engines and sharing it on social media. Then engage your prospects with landing pages, calls to action, personalized emails and a personalized website.

Our Search Engine Optimization services provide a dynamic approach to taking command of your search engine rankings while leveraging your brand across the major search engines. The relationship between search engine rankings and the amount of traffic your website receives is irrefutable.

Internet behavior studies have shown that the vast majority of clicks are on the first two pages of search engine results. With this in mind, THAT Agency presents a comprehensive method and proven process to systematically raise your search engine rankings.

We strongly believe in the power of social media, and have a proven track record of helping our clients across many industries, expand their brand awareness, engage their customers and increase conversions.

Every industry is different, and requires its own strategy.

1. Set your goals, whether it be to expand brand awareness, gain a following, sell a product, or more.
2. Determine your audience, and what social network(s) they can be found on.
3. Create engaging and enjoyable content, making sure your marketing message reaches the maximum number of social consumers.
4. Post, tweet, pin, and upload on a consistent basis to keep your social community as engaged as possible.
5. Include social media promotions, ads, contests, polls, quizzes, etc…to expand your brand awareness even further.
6. Monitor your competition, and analyze theirs and your successes, and failures.

THAT Agency’s search engine marketing (SEM) service constructs an immediate bridge between customers and your brand. This instant connection creates a new level of reach and exposure that is unobtainable by other means.

With the high influence of “pay-per-click advertising” and banner ad marketing, the art of growing brands, companies, and services on the web has evolved into a tactical approach of SEO and SEM–one that requires a sharp understanding of inbound marketing, resource allocation, and problem solving.

The term “web design” has been used broadly to cover the way content is delivered to end-users through a web browser or web-enabled software. In our case, web design encompasses the many tasks and individuals it takes to come up with the actual “design” for a website

As one of the leading web design agencies in West Palm Beach, FL., at THAT Agency, the expertise of our graphic design and web design team lies in the planning and creation of comprehensive, custom website layouts. Although we strive to make a first impression with our designs, we also understand the importance of the delicate balance between design and function